Created in 2013, the Ultra-Trail® World Tour brings together the world’s most prestigious long distance running events (over 100 kilometers). The objective is to offer all riders a unique opportunity to discover diverse landscapes and set up an international competitive trip for elite world athletes, while promoting their meeting and celebrating its champions each year.
As stated by Vikram Korde, Global Marketing Director of Volvic, “Through this partnership, we would like to encourage more healthy hydration habits every day, from runners, but also contribute to the excitement and democratization around this sport in order to make it more widely accessible to the global public. We are delighted that the Volvic brand will become the official water of the UTWT, which promotes strong common values: ethics, fair play, self-respect and others, as well as respect of the environment.”
Vibram is the world leader in high performance rubber soles. Since 1937, Vibram soles has been writting most pages of the mountaineering history. In the last years Vibram has changed the world of trail running too, developing Megagrip rubber technology.
While running in the mountains on technical grounds and under bad weather, choosing Megagrip means choosing the highest balance of Grip, Traction and Durability, means choosing the highest level of safety, like done by most elite runners, like done by Trailrunning Team Vibram.